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31

Jul, 2014

Rethinking Online Advertising

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If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner Ads, you would be surprised (maybe not) by the number of people who raise their hands or nod in agreement. You don’t even need a room, just turn to your neighbor and do this quick survey. The results are the same, aren’t they? Why is this the case? Agencies, publishers […]

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29

Apr, 2014

Why You Need to Rethink Social Sharing

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Think back to the last link you read and shared to someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? If you think about it, there are very many articles and websites that you did not tweet or +1. You sent them directly to that one person who came to mind when you read the piece. Direct Traffic If you are a serious blogger or run a website that solely […]

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17

Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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9

Apr, 2014

Has Digital Marketing Taken Off In Kenya?

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In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative to the highest point on the chart. This doesn’t convey absolute search volume. For instance, a zero doesn’t mean there were no searches but lack of not enough search volume to show results. Before narrowing down to Kenya, I did a worldwide search. In all the cases, the keywords were; […]

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1

Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]

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24

Mar, 2014

Ignore Email Marketing at Your Own Risk

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Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook everyday (those are going away soon by the way). When someone invites you to like a page, you are not even sure whether they are doing it because it is something they would want you to genuinely know about and try or it’s just because they need likes. Amidst this hullabaloo is the one thing that has existed before Facebook and Twitter and which nobody is really talking […]

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9

Mar, 2014

3 Things Marketers Can Learn From Lupita Nyong’o

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Lupita Nyong’o has shone on the global stage, and admirably so, banging the coveted Oscars and winning more than 60 per cent of all awards she had been nominated for. It is no mean feat – hii si mchezo – as a Nairobian might quip. Regardless of where you come from, it’s difficult to argue with the fact that Lupita Nyong’o has pulled off one the greatest triumph in the movie industry. And we can all learn from what she’s done. The world celebrates her, and on that podium of […]

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28

Jan, 2014

Online Reputation Management and Why You Should Know About It

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Have you ever Googled yourself? If you are reading this, you probably have. Did you like what you saw when you did? Well, Online Reputation Management (ORM) refers to the tactics that are used to ensure that the results that appear on the Google Search Results Page (SERP) are positive. Page one, that is, perhaps even page two. No one really cares about results on page three. Unless you are a student desperate on cheating your way out of an assignment. Why You Should Know Most people in the digital […]

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10

Nov, 2013

5 Benefits of Digital Marketing

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With the advent of the Internet, many companies are leveraging on digital marketing to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly and less costly compared to running a traditional marketing campaign. The wonderful thing about digital marketing is that it’s immediate and measurable, thus you can monitor the performance, gather feedback from consumers, and continuously reiterate to improve. So why should a company invest resources in building a firm presence online? 1. […]

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10

Nov, 2013

Innovative Approach to Digital Marketing

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Digital marketing, despite being regarded as a catchy trend, can become dull and unproductive. It’s easy for businesses to fall into a monotonous routine: They tend to recycle the same marketing strategies, simply for the sake of being able to be perceived as “digital”, without necessarily applying innovative strategic approaches to make their business stand out. The me too approach may be great for quick launches, but what does it do for the growth of these companies? In effect, digital marketing is a discipline impelled by innovation. The task of […]

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