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10

Oct, 2014

New Google+ Features: Hangouts App and Polls

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Yesterday, Google+ was awash with excitement about two new features: Hangouts app for Chrome and Google+ Polls. One lets you chat better on your desktop, the other lets you create polls and see what others think about anything. Hangouts Standalone App If you are an avid chatter on Gmail or Google+, you know how unsettling it can get to have to have an open tab to chat on Hangouts. Not any more! The new Hangouts app is available to you on Windows or Chrome OS machine and is available on […]

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26

Sep, 2014

What’s Up on Google+?

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Google+ is alive and well (despite what you have heard) but several things have changed. We still love it, all the same! Google Authorship For starters, Google Authorship is gone. Sigh. It was an experiment that didn’t work out, according to Googler John Mueller. He wrote: (If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.) Don’t fret though. Google+ posts continue to show […]

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25

Aug, 2014

Google My Business

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You have probably heard of Google My Business in the past few months. So what exactly is it and why should you care? Google My Business is the new interface from Google that connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. As such, customers searching for you will get info about your business right there, complete with ratings, directions and photos you have uploaded to your Google+ Page. This happens regardless of where they search you on, be it phone, tablet or PC. […]

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Happy Birthday Google+!

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Some of us came in on invite. Some of us came in when we had no choice. Whichever way you came in, you were obviously trying to figure out Google+. Suffice to say, a lot of us still don’t get the social network. Some of us do and are spreading its goodness. Tomorrow, the 28th June 2014, Google+ turns 3. Cue the balloons and party horns! Google+ was born on the 28th of June 2011, with Google dubbing it as the Google+ project. It was invite only and revolved around Circles, […]

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The Google+ Weekly Newsletter

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You can now keep up with the latest news on Google+ with the new Google+ Weekly Newsletter. While they have been newsletters in the past, this is a whole new series that was sent out for the first time on June 2, 2014. Every week, you get an update right in your inbox from Google if you subscribe to the newsletter. As of this week, we are at edition 3. The Google+ Weekly Newsletter covers different topics depending on the week in question. For instance, on that first week, it was all about […]

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7

May, 2014

10 Unique Google+ Features You Will Not Find Elsewhere

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The hype is yet to die out on the departure of Vic Gundotra. Some say Google+ is beginning to fizzle out. Some more believable folk say that Google has bigger fish to fry. Meanwhile, we are still loving Google+ and we will tell you what makes it stand out. They say it’s the small things that count right? Here are ten Google+ features that make it awesome. Things that you will not find on Twitter or Facebook. 1. Formatting Posts You can format your posts. Yes, that’s right. You can […]

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25

Apr, 2014

How Google +Post Ads Are Revolutionizing Digital Advertising

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Have you heard about Google +Post ads yet? If you haven’t, you had better pay attention, because this is about to get really interesting. Forget about online advertising as you know it, +Post ads are changing that and they are now available to everyone. What is a +Post Ad? A +Post ad is a Google+ post transformed into a display ad that can run across the millions of sites that make up the Google Display Network. Transforming it is easy and clicks away from connecting to an audience beyond Google+. +Post […]

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7

Apr, 2014

5 African Pages on Google+ Doing It Right

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While a lot of brands and companies in the continent have ignored Google+, there are a few using the platform to boost their visibility and reach a different audience. Google+ has been taunted as a ghost town for quite a while now and as such continues to be ignored by a vast majority of the social media marketing pundits. In the meantime, there are those who are embracing it to further their marketing and mission goals. Here are 5 African pages on Google+, and not just on it but using […]

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31

Mar, 2014

Leveraging Google+ Communities

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Google+ Communities are one of those one-stop shops you go to get expert advice and opinion on your interest while networking with people who share in your interests. What Are Google+ Communities? Google+ Communities are exactly that, communities where you meet and share with people only now it is online. More or less like a Facebook group. Some groups are open others require you to request to join pending an approval before becoming a member. Once you join a community, you can choose to get notifications or not by hovering […]

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22

Mar, 2014

Why We Love Google Plus (And You Should, Too!)

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Allow me to presume Twitter and Facebook define your social comfort zone, and  Google Plus perhaps pushes your social boundaries, something that possibly doesn’t tickle your fancy. This piece, written when I’m most sober – on a Saturday afternoon, aims to weigh for you the alternatives and through a process of rationalization, convince you that Google Plus is indeed a good decision. Shall we? 1. Higher Google Search Ranking Social signals such as Facebook shares, Tweets, Pins and Google +1’s  are today a significant influence in who ranks above who. […]

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