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30

Jun, 2014

This #SMDay We Look at What Banks Are Doing on Social Media

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The global rise of social media as a force to reckon with continues, and banks have not been left behind. Social media has given banks in Kenya and around the world another avenue to offer customer service, push their agendas and demonstrate corporate responsibility at little cost. All the same, a recent report by the Centre for Research on Financial Markets & Policy, Kenya Bankers Association (KBA) revealed that most Kenyan banks have avoided social media or rather, do not engage customers on the platforms. Indeed after a search you […]

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9

Jun, 2014

Strategy: Social Media Marketing in the Corporate Set-up

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A lot of businesses are warming up to social media, quite admirably. This is buoyed by a need to fit in and the numbers on these platforms. Facebook, the most popular network in Kenya, boasts of about 3.8 Million accounts. Twitter, LinkedIn and YouTube are averaging a million active accounts and there’s a steep appetite for other platforms such as Google+, Instagram and WhatsApp. There, however, remains a challenge; the lack of a strategy. Corporates are plunging into the social media world without a solid execution plan. This is exemplified […]

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7

Mar, 2014

Weekly Wrap-up: Twitter Stats, LinkedIn New Look, Facebook Enforcement and Redesign

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This week’s wrap-up includes Twitter – stats on the Oscars and the LinkedIn – new People You May Know. Here is what has been happening this week on social media. New Twitter stats Twitter continues to have a strong effect on live events as was evident during the Oscars early this week. According to the Twitter blog, there were 19.1 million tweets sent between 5 pm and 5 am Sunday, ET. If only Bradley’s arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 This now […]

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3

Mar, 2014

Lupita Nyong’o: Through the Eyes of Kenyans Online

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If we are being frank, the first time most of us heard about Lupita Nyong’o was the time there was some significant coverage here and there of her documentary on albinism, In My Genes. Then came Shuga. One of the oldest tweet was actually this particular one by African Film Festival. fight against albinism by supporting In My Genes with director Lupita Nyong’o — AfricanFilm Festival (@AfricanFilmFest) April 12, 2009 That was then, 5 years ago. Kenyans on Twitter were not really talking about her. In fact, most of the […]

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11

Feb, 2014

Social Media Status Report 2014

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Source: We Are Social As has been the case the last 2 years or so, social media remains the number one activity on the web. Significantly, over 40% of Internet users estimate their daily time spent social networking to be more than an hour. This is illustrative of how prevalent these social platforms have become. To narrow down to the numbers, Global Web Index released a new report offering a comprehensive overview of the latest global social media trends. Below are the headlines: Facebook lost users but still remains dominant […]

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21

Oct, 2013

The State of Social Business Today

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A recent global 2013 Q3 report by Altimeter Group indicates that social media is extending deeper into organizations and strategies are maturing. What was previously a series of initiatives driven by marketing and PR, is now evolving into a social business movement that looks to scale and integrate social across the organization. The report, further, looks into how businesses are expanding their social media efforts and resource investment. Below are the highlights of the report: In terms of social business maturity, most organizations are “intermediate,” with only 17% who are […]

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3

Oct, 2013

What’s Social Media and Social Media Marketing?

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Social Media is a means of communication that allows users to create, share and exchange information within their virtual communities on various social platform. Such platforms include mundane networks like Facebook, Twitter, LinkedIn, Google+ and YouTube. Social media marketing, on the other hand, refers to the process of leverage on these social platforms to gain traffic or attention to achieve particular individual/business/organizational goals. Social media in itself is an inclusive term. There are a bunch of social networks out there, all serving different purposes. For instance, Facebook is known for […]

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