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18

Jul, 2014

Weekly Wrap-up: The World Cup on Digital

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Your weekly wrap is back after the World Cup. I guess we all got a bit distracted. And here is how it was during that World Cup month on social media and the digital space in general. Crunching the mind-blowing numbers from Twitter to Google to Facebook. World Cup on Twitter There were 672 million Tweets sent related to the 2014 #WorldCup. “Whether the crowd was reacting to a big goal, predicting the outcome of the next match, or discussing the latest injury or controversy, fans came to Twitter to […]

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30

Jun, 2014

Weekly Wrap-up: Google I/O

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This week was all about the Google I/O and we will not go against that tide. Here are the week’s highlights: One Billion Android Users: Design, Develop, Distribute This is Google I/O is a nutshell. There are one billion people around the world who use Android. Google estimates more than 20 billion texts are sent every day 93M selfies. Google also unveiled The Android L Preview which features “tactile surfaces, bold graphic design, and fluid motion to create beautiful, intuitive experiences”. They are calling the concept material design. Then there’s […]

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20

Jun, 2014

Weekly Wrap-up: Twitter Animated GIFs, LinkedIn Job Search

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It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now have Twitter animated GIFs in your timeline. LinkedIn has a new job search app on iPhone and some acquisitions went down in the tech space. Here is our weekly wrap-up for the 3rd week of June. Twitter Animated GIFs It’s all in this one tweet. You can now share animated GIFs on Twitter without going through a third-party app like Giphy. All the same, the GIFs will not play automatically […]

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13

Jun, 2014

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

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Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last week and this week, it took ads to more countries. Google was not left behind with Google My Business. Here’s is more on what has gone down in the digital space. The World Cup on Twitter Whether signing up for Twitter for the first time or not, you can select the team you’re supporting, choose from a number of profile and header photos that represent that country or upload your […]

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31

May, 2014

Weekly-wrap: Apple Buys Beats, Google Changes Logo

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Last week, Google+ released an upgrade to the Android app that makes great Stories from your photos, videos and locations. Foursquare made it clear that both Swarm and Foursquare will work seamlessly together. Swarm for keeping up with friends and Foursquare to discover new places. The latter is still being developed to give an improved local search feature. This week, Apple finally bought Beats and Google tweaked its logo. Not like you’d notice. Apple Buys Beats After rumours turned to a drunken video and speculation that Apple had backed down […]

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16

May, 2014

Weekly Wrap-up: Twitter Mute and Facebook Football Fans

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This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to promote their tweets, starting with a few of them to test it out. Did you know that there are half a billion football fans on Facebook? Also, if you are on Instagram and in Nairobi, you can hang out with fellow Instagrammers this weekend in the city! This and more herein: Twitter Mute For a while, you have been able to mute certain people on Twitter through third-party clients. Now, […]

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9

May, 2014

Weekly Wrap-up: Facebook Video Metrics, Twitter Safety, Google Adwords

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Catch up on this week’s wrap-up, which includes new Facebook Audience Insights, Facebook Video Metrics, improvements to Twitter account safety, Google Now update and findings about Search Ads. It comes as no surprise that a lot of folk out there cannot tell apart organic results from paid results on Google Search. Tighter Twitter Security Twitter is rolling out a streamlined password reset experience and better identification and blocking of suspicious logins. With the reset experience, you choose the email address or phone number that you would like Twitter to send […]

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2

May, 2014

Weekly Wrap-up: Facebook Audience Network

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This week has seen a lot of new things across social networks. From Facebook Audience Network, to its anonymous login and Foursquare’s new app, Swarm, social players are leaving no stones unturned. Here is your week on the web in a wrap. Facebook Introduces Audience Network Facebook ads are going beyond the social network. Yes, Facebook announced that it is undertaking an expanded test of its Audience Network — “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.” The Audience Network will start […]

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25

Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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10

Apr, 2014

Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

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This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down fixing their side of the Web. Meanwhile, Twitter made the new look profile official and began rolling it out. Here are more of the week’s happenings in the digital space. The Heartbleed Bug   According to the Heartbleed bug website, “The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to […]

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