Search being what Google is predominantly known for, has continued to received a social touch through Google+. Most recently, last September to be precise, Google introduced hashtag search for Google+ posts. What this means is, if you search for a certain hashtag on Google Search, you get to see a stream of Google+ posts with that particular hashtag to the right of your search results. The posts scroll automatically but you can manually navigate with the arrows at the top right. Go ahead and try it!
The posts displayed are those only publicly shared or shared with you (the search user), so again don’t worry about your privately shared content. If you forget to hashtag, Google will automagically do it for you as well.
Google hasn’t prominently highlighted same #hashtag results from Twitter and Facebook, but it has put a link right below the hashtag stream. I hear the competition law demands we invite frenemies to our exclusive parties!
The only drawback I noticed with this feature is that you can’t interact with the posts (+1, comment and share) or follow the accounts right from the search results. To engage, you have to click on the post which then directs you to the specific post on Google+.
With Google+, Google is mashing up social media and search with a purposeful intent. And this is giving content creators and publishers a chance to kill two birds with one stone. Besides, the right hand side of SERPs is a prime slot, often taken up by Ads but now Google is letting you grab it for free. So, start out on Google+ today and get more eyeballs on your content.