The client, BitPesa, offers a unique proposition to its customers – converting bitcoins (a digital currency) to Kenya Shillings at very competitive 3% transfer rate. It is cheaper, faster and easier.
Using Google Adwords we ran a campaign on the Google Search Network targeting people as they searched for keywords relevant to their services. This way we were able to connect with them in a more intuitive way.
The results were impressive. A 200% increase in number of web visits and over 50% increase in the bottom line.