Email Campaigns to inform and convert
BitPesa is a Kenyan startup offering remittance service for Kenyans living abroad. Their technology integrates bitcoin and M-Pesa, a prevalent mobile money wallet in Kenya. To help the customer understand this and more we set up an email campaign. It involved building a mailing list, designing templates, sending out the newsletter and tracking performance.
The results have been impressive. An average of 40% open rate and 8.6% click through rate – against an industry benchmark of 19% and 1.6% respectively.