The Kenya High School a national girl school organized an Endowment Fund in December, 2013 to raise funds for needy and deserving girls in the school. Our mandate was to create a buzz of the event, increase attendance and improve contributions.
We ran social Ads on Facebook and Ads on popular placements such as the The Standard, Business Daily Africa and Nation online. The results were imposing. The Facebook page got over 3,500 fans – mostly the alumni. 230 registered to attend and over 10 million was contributed and pledged on the day.