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Jun, 2014

This #SMDay We Look at What Banks Are Doing on Social Media

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The global rise of social media as a force to reckon with continues, and banks have not been left behind. Social media has given banks in Kenya and around the world another avenue to offer customer service, push their agendas and demonstrate corporate responsibility at little cost. All the same, a recent report by the Centre for Research on Financial Markets & Policy, Kenya Bankers Association (KBA) revealed that most Kenyan banks have avoided social media or rather, do not engage customers on the platforms. Indeed after a search you […]