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Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]



Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]



Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]



Mar, 2014

Lupita Nyong’o: Through the Eyes of Kenyans Online

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If we are being frank, the first time most of us heard about Lupita Nyong’o was the time there was some significant coverage here and there of her documentary on albinism, In My Genes. Then came Shuga. One of the oldest tweet was actually this particular one by African Film Festival. fight against albinism by supporting In My Genes with director Lupita Nyong’o — AfricanFilm Festival (@AfricanFilmFest) April 12, 2009 That was then, 5 years ago. Kenyans on Twitter were not really talking about her. In fact, most of the […]



Nov, 2013

5 Benefits of Digital Marketing

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With the advent of the Internet, many companies are leveraging on digital marketing to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly and less costly compared to running a traditional marketing campaign. The wonderful thing about digital marketing is that it’s immediate and measurable, thus you can monitor the performance, gather feedback from consumers, and continuously reiterate to improve. So why should a company invest resources in building a firm presence online? 1. […]