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May, 2014

3 Content Marketing Lessons from the Leaked New York Times Innovation Report

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Guess what? Even the biggest and most respected companies know they have gaps in their strategies in the digital age. That is what we found out this week, when the New York Times Innovation Report leaked to the world through BuzzFeed and Mashable. When you are on this side of the world, you always think about how far we have to go digitally. And so it is quite a comfort to know that even the best go through similar struggles. Here is one of the best content marketing case studies […]



Apr, 2014

Why You Need to Rethink Social Sharing

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Think back to the last link you read and shared to someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? If you think about it, there are very many articles and websites that you did not tweet or +1. You sent them directly to that one person who came to mind when you read the piece. Direct Traffic If you are a serious blogger or run a website that solely […]