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Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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17

Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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10

Apr, 2014

Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

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This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down fixing their side of the Web. Meanwhile, Twitter made the new look profile official and began rolling it out. Here are more of the week’s happenings in the digital space. The Heartbleed Bug   According to the Heartbleed bug website, “The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to […]

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1

Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]

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24

Mar, 2014

Ignore Email Marketing at Your Own Risk

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Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook everyday (those are going away soon by the way). When someone invites you to like a page, you are not even sure whether they are doing it because it is something they would want you to genuinely know about and try or it’s just because they need likes. Amidst this hullabaloo is the one thing that has existed before Facebook and Twitter and which nobody is really talking […]

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9

Mar, 2014

3 Things Marketers Can Learn From Lupita Nyong’o

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Lupita Nyong’o has shone on the global stage, and admirably so, banging the coveted Oscars and winning more than 60 per cent of all awards she had been nominated for. It is no mean feat – hii si mchezo – as a Nairobian might quip. Regardless of where you come from, it’s difficult to argue with the fact that Lupita Nyong’o has pulled off one the greatest triumph in the movie industry. And we can all learn from what she’s done. The world celebrates her, and on that podium of […]

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10

Nov, 2013

5 Benefits of Digital Marketing

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With the advent of the Internet, many companies are leveraging on digital marketing to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly and less costly compared to running a traditional marketing campaign. The wonderful thing about digital marketing is that it’s immediate and measurable, thus you can monitor the performance, gather feedback from consumers, and continuously reiterate to improve. So why should a company invest resources in building a firm presence online? 1. […]

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10

Nov, 2013

Innovative Approach to Digital Marketing

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Digital marketing, despite being regarded as a catchy trend, can become dull and unproductive. It’s easy for businesses to fall into a monotonous routine: They tend to recycle the same marketing strategies, simply for the sake of being able to be perceived as “digital”, without necessarily applying innovative strategic approaches to make their business stand out. The me too approach may be great for quick launches, but what does it do for the growth of these companies? In effect, digital marketing is a discipline impelled by innovation. The task of […]

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