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Nov, 2013

Digital Solutions that Improve Brand IQ

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Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that increases productivity, generates sales, accelerates customer loyalty among other business objectives. Not surprising, most have failed. Consumers adopt digital technology as they themselves see fit, in the process fundamentally altering the way they make purchasing decisions and/or interact with your business. Companies that infer this evolution are now carefully moving digital interactivity toward the center of their marketing strategies, rethinking their priorities and budgets, and substantially reshaping their […]