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Dec, 2014

#WhyNotBlogAboutIt?

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Ever wanted to start blogging? What stopped you from actualizing your idea? Did you think your idea was not IT? Well, for starters, you can blog about literally anything on the face of this earth. You don’t even have to be an epic writer to do so. As you write, you sharpen your writing. Moreover, a blog can be made of pics or videos or commentary on other articles out there. Is it your cat you love so much? Write about its exploits, complete with cat pics. I can assure […]

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31

Oct, 2014

12 Invaluable Blogging Tools

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You want to write a blog post. The first tool you obviously think of is your word processor or your blog dashboard, right? If you think about it though, blogging begins way before the actual put-pen-to-paper process. It also goes beyond hitting publish. Here are a few modest but powerful blogging tools we use to ensure we create quality content that gets found, read and used. Before Blog Topic Generator You know when you are completely blank about what to write, especially when you have deadlines to meet and several […]

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30

Jun, 2014

This #SMDay We Look at What Banks Are Doing on Social Media

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The global rise of social media as a force to reckon with continues, and banks have not been left behind. Social media has given banks in Kenya and around the world another avenue to offer customer service, push their agendas and demonstrate corporate responsibility at little cost. All the same, a recent report by the Centre for Research on Financial Markets & Policy, Kenya Bankers Association (KBA) revealed that most Kenyan banks have avoided social media or rather, do not engage customers on the platforms. Indeed after a search you […]

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20

Jun, 2014

Weekly Wrap-up: Twitter Animated GIFs, LinkedIn Job Search

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It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now have Twitter animated GIFs in your timeline. LinkedIn has a new job search app on iPhone and some acquisitions went down in the tech space. Here is our weekly wrap-up for the 3rd week of June. Twitter Animated GIFs It’s all in this one tweet. You can now share animated GIFs on Twitter without going through a third-party app like Giphy. All the same, the GIFs will not play automatically […]

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16

May, 2014

Weekly Wrap-up: Twitter Mute and Facebook Football Fans

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This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to promote their tweets, starting with a few of them to test it out. Did you know that there are half a billion football fans on Facebook? Also, if you are on Instagram and in Nairobi, you can hang out with fellow Instagrammers this weekend in the city! This and more herein: Twitter Mute For a while, you have been able to mute certain people on Twitter through third-party clients. Now, […]

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9

May, 2014

Weekly Wrap-up: Facebook Video Metrics, Twitter Safety, Google Adwords

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Catch up on this week’s wrap-up, which includes new Facebook Audience Insights, Facebook Video Metrics, improvements to Twitter account safety, Google Now update and findings about Search Ads. It comes as no surprise that a lot of folk out there cannot tell apart organic results from paid results on Google Search. Tighter Twitter Security Twitter is rolling out a streamlined password reset experience and better identification and blocking of suspicious logins. With the reset experience, you choose the email address or phone number that you would like Twitter to send […]

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7

May, 2014

10 Unique Google+ Features You Will Not Find Elsewhere

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The hype is yet to die out on the departure of Vic Gundotra. Some say Google+ is beginning to fizzle out. Some more believable folk say that Google has bigger fish to fry. Meanwhile, we are still loving Google+ and we will tell you what makes it stand out. They say it’s the small things that count right? Here are ten Google+ features that make it awesome. Things that you will not find on Twitter or Facebook. 1. Formatting Posts You can format your posts. Yes, that’s right. You can […]

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May, 2014

Weekly Wrap-up: Facebook Audience Network

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This week has seen a lot of new things across social networks. From Facebook Audience Network, to its anonymous login and Foursquare’s new app, Swarm, social players are leaving no stones unturned. Here is your week on the web in a wrap. Facebook Introduces Audience Network Facebook ads are going beyond the social network. Yes, Facebook announced that it is undertaking an expanded test of its Audience Network — “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.” The Audience Network will start […]

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29

Apr, 2014

Why You Need to Rethink Social Sharing

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Think back to the last link you read and shared to someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? If you think about it, there are very many articles and websites that you did not tweet or +1. You sent them directly to that one person who came to mind when you read the piece. Direct Traffic If you are a serious blogger or run a website that solely […]

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Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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