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Apr, 2014

Has Digital Marketing Taken Off In Kenya?

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In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative to the highest point on the chart. This doesn’t convey absolute search volume. For instance, a zero doesn’t mean there were no searches but lack of not enough search volume to show results. Before narrowing down to Kenya, I did a worldwide search. In all the cases, the keywords were; […]