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Dec, 2014

#WhyNotBlogAboutIt?

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Ever wanted to start blogging? What stopped you from actualizing your idea? Did you think your idea was not IT? Well, for starters, you can blog about literally anything on the face of this earth. You don’t even have to be an epic writer to do so. As you write, you sharpen your writing. Moreover, a blog can be made of pics or videos or commentary on other articles out there. Is it your cat you love so much? Write about its exploits, complete with cat pics. I can assure […]

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31

Oct, 2014

12 Invaluable Blogging Tools

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You want to write a blog post. The first tool you obviously think of is your word processor or your blog dashboard, right? If you think about it though, blogging begins way before the actual put-pen-to-paper process. It also goes beyond hitting publish. Here are a few modest but powerful blogging tools we use to ensure we create quality content that gets found, read and used. Before Blog Topic Generator You know when you are completely blank about what to write, especially when you have deadlines to meet and several […]

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10

Oct, 2014

New Google+ Features: Hangouts App and Polls

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Yesterday, Google+ was awash with excitement about two new features: Hangouts app for Chrome and Google+ Polls. One lets you chat better on your desktop, the other lets you create polls and see what others think about anything. Hangouts Standalone App If you are an avid chatter on Gmail or Google+, you know how unsettling it can get to have to have an open tab to chat on Hangouts. Not any more! The new Hangouts app is available to you on Windows or Chrome OS machine and is available on […]

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26

Sep, 2014

What’s Up on Google+?

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Google+ is alive and well (despite what you have heard) but several things have changed. We still love it, all the same! Google Authorship For starters, Google Authorship is gone. Sigh. It was an experiment that didn’t work out, according to Googler John Mueller. He wrote: (If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.) Don’t fret though. Google+ posts continue to show […]

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6

Aug, 2014

Google+ Updates

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Here is what went down on Google+ in the month of July. More to come in coming weeks with rumours of the social network separating its Photos app from the service. Here is what you may have missed. You can now use a pseudonym on Google+ When Google+ launched, it had a lot of restrictions on what name you could use on your profile. The brains behind it thought that this would help create a community made up of real people. Gradually, it loosened the restrictions and starting July 15, 2014, there […]

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31

Jul, 2014

Rethinking Online Advertising

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If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner Ads, you would be surprised (maybe not) by the number of people who raise their hands or nod in agreement. You don’t even need a room, just turn to your neighbor and do this quick survey. The results are the same, aren’t they? Why is this the case? Agencies, publishers […]

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30

Jun, 2014

Weekly Wrap-up: Google I/O

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This week was all about the Google I/O and we will not go against that tide. Here are the week’s highlights: One Billion Android Users: Design, Develop, Distribute This is Google I/O is a nutshell. There are one billion people around the world who use Android. Google estimates more than 20 billion texts are sent every day 93M selfies. Google also unveiled The Android L Preview which features “tactile surfaces, bold graphic design, and fluid motion to create beautiful, intuitive experiences”. They are calling the concept material design. Then there’s […]

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Happy Birthday Google+!

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Some of us came in on invite. Some of us came in when we had no choice. Whichever way you came in, you were obviously trying to figure out Google+. Suffice to say, a lot of us still don’t get the social network. Some of us do and are spreading its goodness. Tomorrow, the 28th June 2014, Google+ turns 3. Cue the balloons and party horns! Google+ was born on the 28th of June 2011, with Google dubbing it as the Google+ project. It was invite only and revolved around Circles, […]

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20

Jun, 2014

Weekly Wrap-up: Twitter Animated GIFs, LinkedIn Job Search

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It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now have Twitter animated GIFs in your timeline. LinkedIn has a new job search app on iPhone and some acquisitions went down in the tech space. Here is our weekly wrap-up for the 3rd week of June. Twitter Animated GIFs It’s all in this one tweet. You can now share animated GIFs on Twitter without going through a third-party app like Giphy. All the same, the GIFs will not play automatically […]

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13

Jun, 2014

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

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Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last week and this week, it took ads to more countries. Google was not left behind with Google My Business. Here’s is more on what has gone down in the digital space. The World Cup on Twitter Whether signing up for Twitter for the first time or not, you can select the team you’re supporting, choose from a number of profile and header photos that represent that country or upload your […]

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