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Jun, 2014

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

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Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last week and this week, it took ads to more countries. Google was not left behind with Google My Business. Here’s is more on what has gone down in the digital space. The World Cup on Twitter Whether signing up for Twitter for the first time or not, you can select the team you’re supporting, choose from a number of profile and header photos that represent that country or upload your […]

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May, 2014

Weekly Wrap-up: Twitter Mute and Facebook Football Fans

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This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to promote their tweets, starting with a few of them to test it out. Did you know that there are half a billion football fans on Facebook? Also, if you are on Instagram and in Nairobi, you can hang out with fellow Instagrammers this weekend in the city! This and more herein: Twitter Mute For a while, you have been able to mute certain people on Twitter through third-party clients. Now, […]

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17

Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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1

Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]

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28

Mar, 2014

Weekly Wrap-up: Twitter Adds Photo Tagging, Facebook Acquires Oculus

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The last week of March is coming to an end and as usual, it is never a dull week on the Web. Instagram announced its surpassing the 200 million mark while Twitter introduced some new photo features in its mobile app. Twitter rolls out photo tagging This week, Twitter announced two new mobile features that it says makes photos on Twitter more social (which is true, or in other words, more like Facebook). Soon, you will be able to tag the people in your photo and add up to four […]

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14

Mar, 2014

Weekly Wrap-up: Facebook, Instagram and Google+ New Looks

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The week we celebrated the 25th anniversary of the Web is coming to an end. So what went down across social networks? For one, Facebook brought more changes on board. You will begin to see a different look on Pages. Instagram for Android app is on version 5.1 now while Google+ updated the way links shared on the network appear. Here’s your weekly wrap-up: Facebook Streamlined Pages The new look pages began rolling out on desktop this week. Facebook believes the streamlined look will help both people looking for information […]

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Mar, 2014

Weekly Wrap-up: Twitter Stats, LinkedIn New Look, Facebook Enforcement and Redesign

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This week’s wrap-up includes Twitter – stats on the Oscars and the LinkedIn – new People You May Know. Here is what has been happening this week on social media. New Twitter stats Twitter continues to have a strong effect on live events as was evident during the Oscars early this week. According to the Twitter blog, there were 19.1 million tweets sent between 5 pm and 5 am Sunday, ET. If only Bradley’s arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 This now […]

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20

Feb, 2014

This Week on Social: Facebook Buys WhatsApp

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Facebook has agreed to buy WhatsApp for $19 billion in cash and stock. You have already heard that one today, and read dozens of posts about it. That is exactly Ksh. 1,635,900,000,000. To put it more clearly, the sum total of the Kenyan budget for the current fiscal year or approximately 50 times the cost of building the Thika Super-highway was spent on an intangible product. Let that sink in! What does all this really mean for us here in Kenya? For a messaging app that even my mum uses, […]

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11

Feb, 2014

Social Media Status Report 2014

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Source: We Are Social As has been the case the last 2 years or so, social media remains the number one activity on the web. Significantly, over 40% of Internet users estimate their daily time spent social networking to be more than an hour. This is illustrative of how prevalent these social platforms have become. To narrow down to the numbers, Global Web Index released a new report offering a comprehensive overview of the latest global social media trends. Below are the headlines: Facebook lost users but still remains dominant […]

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