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Dec, 2014

#WhyNotBlogAboutIt?

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Ever wanted to start blogging? What stopped you from actualizing your idea? Did you think your idea was not IT? Well, for starters, you can blog about literally anything on the face of this earth. You don’t even have to be an epic writer to do so. As you write, you sharpen your writing. Moreover, a blog can be made of pics or videos or commentary on other articles out there. Is it your cat you love so much? Write about its exploits, complete with cat pics. I can assure […]

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30

Jun, 2014

This #SMDay We Look at What Banks Are Doing on Social Media

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The global rise of social media as a force to reckon with continues, and banks have not been left behind. Social media has given banks in Kenya and around the world another avenue to offer customer service, push their agendas and demonstrate corporate responsibility at little cost. All the same, a recent report by the Centre for Research on Financial Markets & Policy, Kenya Bankers Association (KBA) revealed that most Kenyan banks have avoided social media or rather, do not engage customers on the platforms. Indeed after a search you […]

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21

May, 2014

3 Content Marketing Lessons from the Leaked New York Times Innovation Report

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Guess what? Even the biggest and most respected companies know they have gaps in their strategies in the digital age. That is what we found out this week, when the New York Times Innovation Report leaked to the world through BuzzFeed and Mashable. When you are on this side of the world, you always think about how far we have to go digitally. And so it is quite a comfort to know that even the best go through similar struggles. Here is one of the best content marketing case studies […]

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Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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7

Apr, 2014

5 African Pages on Google+ Doing It Right

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While a lot of brands and companies in the continent have ignored Google+, there are a few using the platform to boost their visibility and reach a different audience. Google+ has been taunted as a ghost town for quite a while now and as such continues to be ignored by a vast majority of the social media marketing pundits. In the meantime, there are those who are embracing it to further their marketing and mission goals. Here are 5 African pages on Google+, and not just on it but using […]

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1

Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]

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24

Mar, 2014

Ignore Email Marketing at Your Own Risk

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Everyone is talking about social media marketing nowadays. You cannot ignore it, they say. You are bombarded with sponsored stories on Facebook everyday (those are going away soon by the way). When someone invites you to like a page, you are not even sure whether they are doing it because it is something they would want you to genuinely know about and try or it’s just because they need likes. Amidst this hullabaloo is the one thing that has existed before Facebook and Twitter and which nobody is really talking […]

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13

Mar, 2014

10 Interesting Facts About Kenyans and the World Wide Web

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Kenyans love the World Wide Web. Even late adopters are fully embracing it for answers and business solutions. As it turns 25 this year, here are some interesting facts about Kenya on the Web. 1. The most visited website is – you guessed it – Google. Kenyans just love finding out! Second site – you also guessed right – Facebook. Let’s just say Kenyans are pretty social folks. Third site; YouTube. Oh yes, we all love videos. Who needs TV anymore when you can catch your favorite show at your convenience? […]

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Mar, 2014

Lupita Nyong’o: Through the Eyes of Kenyans Online

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If we are being frank, the first time most of us heard about Lupita Nyong’o was the time there was some significant coverage here and there of her documentary on albinism, In My Genes. Then came Shuga. One of the oldest tweet was actually this particular one by African Film Festival. fight against albinism by supporting In My Genes with director Lupita Nyong’o — AfricanFilm Festival (@AfricanFilmFest) April 12, 2009 That was then, 5 years ago. Kenyans on Twitter were not really talking about her. In fact, most of the […]

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Feb, 2014

This Week on Social: Facebook Buys WhatsApp

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Facebook has agreed to buy WhatsApp for $19 billion in cash and stock. You have already heard that one today, and read dozens of posts about it. That is exactly Ksh. 1,635,900,000,000. To put it more clearly, the sum total of the Kenyan budget for the current fiscal year or approximately 50 times the cost of building the Thika Super-highway was spent on an intangible product. Let that sink in! What does all this really mean for us here in Kenya? For a messaging app that even my mum uses, […]

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