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Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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Apr, 2014

Pinterest: Why You Should Care

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Have you heard of Pinterest? Have you tried it out? I remember the first time I got in was only because I was writing an article on it. At first it struck me as something that would not help me in any way. After a while, it became my go-to place for research on all things visual. Pretty soon, it was first on the list of sites I visit when I am extremely bored. Pinterest is… So what’s Pinterest? It is a site that lets you scroll through endless pins […]

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