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9

Jun, 2014

Strategy: Social Media Marketing in the Corporate Set-up

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A lot of businesses are warming up to social media, quite admirably. This is buoyed by a need to fit in and the numbers on these platforms. Facebook, the most popular network in Kenya, boasts of about 3.8 Million accounts. Twitter, LinkedIn and YouTube are averaging a million active accounts and there’s a steep appetite for other platforms such as Google+, Instagram and WhatsApp. There, however, remains a challenge; the lack of a strategy. Corporates are plunging into the social media world without a solid execution plan. This is exemplified […]

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28

Oct, 2013

Integrating Google+ Hangouts into TV Broadcasting

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It is no surprise to anyone in the world of media and entertainment that we’re in a new age of broadcasting. And with it, we have witnessed new consumer habits, different ways of content consumption and fierce competition. So how does a broadcaster manage to attract the now easily distracted audience, engage and captivate them? Google+ Hangouts offer an excellent solution. Using this tool, the broadcaster is able to let the audience take the lead on the news, debates and any pertinent issues arising. In the age of Social Media, for […]

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7

Oct, 2013

Google+ Hands-on Training for Anchors.

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It is no surprise to anyone in the world of media and entertainment that we’re in a new age of broadcast. And with it, it has come with new consumer habits, different ways of content consumption and fierce competition. This bespoke training conducted for KTN TV news anchors was catered so to understand this new complex landscape, realize the opportunities presented by Google+ and how to leverage on the product to adapt to the changing times. The group then proceeded to set-up their Google+ accounts. Each participant was presented with […]

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