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5

Sep, 2014

GoClever Africa

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These were Ad Concepts to market a new trendy phone for GoClever Africa. The proposed plan was coming with attractive creatives and placing them on popular platforms such as YouTube and publications like The Standard Online. The campaign is however, yet to kick off.

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5

Sep, 2014

BitPesa

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The client, BitPesa, offers a unique proposition to its customers – converting bitcoins (a digital currency) to Kenya Shillings at very competitive 3% transfer rate. It is cheaper, faster and easier. Using Google Adwords we ran a campaign on the Google Search Network targeting people as they searched for keywords relevant to their services. This way we were able to connect with them in a more intuitive way. The results were impressive. A 200% increase in number of web visits and over 50% increase in the bottom line.

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5

Sep, 2014

Kenya High School

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The Kenya High School a national girl school organized an Endowment Fund in December, 2013 to raise funds for needy and deserving girls in the school. Our mandate was to create a buzz of the event, increase attendance and improve contributions. We ran banner and text Ads on popular placements such as the The Standard and The Daily Nation. The results were imposing. 230 alumni registered to attend and over 10 million was contributed and pledged on the day.

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26

Aug, 2014

Kenya Presidential Debate

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It was a first for Kenya and we were very humbled to be involved. Our job was to establish a platform where the diaspora community could engage the presidential hopefuls, the media and fellow citizens in pertinent issues. Working closely with The Standard Group and Google, we created social channels that offered a two-way engagement platform and initiated several Google Hangouts.

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26

Aug, 2014

Kenya Olympics

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It was billed as the Olympic Kenya would beat the records and it was important to have a firm online presence, especially social media. We help create the Google+ page and training the to be social media community managers.

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26

Aug, 2014

BitPesa

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Every new company needs awareness to showcase their products or/and services, and that was exactly the same for BitPesa. Launched in June 2013, we got straight to work to advertise the business. We put up interactive rich media and banner ads on popular and relevant websites, apps and mobile sites to intuitively reach their niche audience.

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26

Aug, 2014

Chase Bank Kenya

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On March 24, 2013, Steve Obbayi set out from Nairobi to become the first Kenyan to climb Mount Everest. As a part of the Chase Bank Kenya Everest Expedition team, he battled the world's tallest peak on a mission to inspire every man and woman in Kenya. We ran social Ads on Facebook to drive increased awareness of this campaign and get more Kenyans involved in chasing their dreams with Chase Bank as their partner. It generated almost half a million impressions, reaching a commendable 313, 792 unique users over [...]

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26

Aug, 2014

BitPesa

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Today's customers' purchasing journey starts with a conversation. Understanding that, we helped BitPesa establish a firm social media presence and took over the management of the accounts.

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31

Jul, 2014

Rethinking Online Advertising

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If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner Ads, you would be surprised (maybe not) by the number of people who raise their hands or nod in agreement. You don’t even need a room, just turn to your neighbor and do this quick survey. The results are the same, aren’t they? Why is this the case? Agencies, publishers […]

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18

Nov, 2013

Kenya High School

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The Kenya High School a national girl school organized an Endowment Fund in December, 2013 to raise funds for needy and deserving girls in the school. Our mandate was to create a buzz of the event, increase attendance and improve contributions. We ran social Ads on Facebook and Ads on popular placements such as the The Standard, Business Daily Africa and Nation online. The results were imposing. The Facebook page got over 3,500 fans – mostly the alumni. 230 registered to attend and over 10 million was contributed and pledged [...]

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