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Nov, 2013

Digital Solutions that Improve Brand IQ

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Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that increases productivity, generates sales, accelerates customer loyalty among other business objectives. Not surprising, most have failed. Consumers adopt digital technology as they themselves see fit, in the process fundamentally altering the way they make purchasing decisions and/or interact with your business. Companies that infer this evolution are now carefully moving digital interactivity toward the center of their marketing strategies, rethinking their priorities and budgets, and substantially reshaping their […]



Oct, 2013

Choosing The Right Marketing Agency For Your Business

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There definitely have been a paradigm shift in the marketing scene; the Internet has brought in a new way of thinking and subsequently, a challenge for brand marketers to identify the right marketing agency. While traditional marketing agencies have been around for awhile, digital agencies are now dotting the landscape offering a wide spectrum of services, from search engine marketing to social media to content marketing. The growing complexity of the agency ecosystem raises a key question for brand marketers: How do we pick the best agency (agencies) to suit […]