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17

Nov, 2014

10 Lessons from Our First Year of Blogging

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About a year ago, the first post went up on this blog. We are growing old! 44 posts later, it has been a terrific journey full of lessons. You know what they say about teaching; “In learning you will teach, and in teaching you will learn.” Blogging is fun and it gets more fun when you see results. Here is what we have learnt about blogging at Belva Digital. 1. Write for your audience If you write with the audience in mind, thinking of what affects them and what they […]

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26

Sep, 2014

What’s Up on Google+?

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Google+ is alive and well (despite what you have heard) but several things have changed. We still love it, all the same! Google Authorship For starters, Google Authorship is gone. Sigh. It was an experiment that didn’t work out, according to Googler John Mueller. He wrote: (If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.) Don’t fret though. Google+ posts continue to show […]

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9

Apr, 2014

Has Digital Marketing Taken Off In Kenya?

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In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative to the highest point on the chart. This doesn’t convey absolute search volume. For instance, a zero doesn’t mean there were no searches but lack of not enough search volume to show results. Before narrowing down to Kenya, I did a worldwide search. In all the cases, the keywords were; […]

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5 More Reasons You Should Be on Google+

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Last time, we gave you three broad reasons why you should be on Google+. Just in case you are still sitting on the fence, here are five more. Auto-everything Google+ has a lot of automatic stuff going on. From Auto Back-up for your photos on your Android to Auto Awesome that gives photos uploaded an interesting twist, everything looks a bit more awesome here. Auto-enhance improves your photos once you upload them by removing subtle hitches like red-eye. Oh, then there are automatic hashtags! Sounds a bit creepy? I think it is […]

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