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21

Oct, 2013

The State of Social Business Today

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A recent global 2013 Q3 report by Altimeter Group indicates that social media is extending deeper into organizations and strategies are maturing. What was previously a series of initiatives driven by marketing and PR, is now evolving into a social business movement that looks to scale and integrate social across the organization. The report, further, looks into how businesses are expanding their social media efforts and resource investment. Below are the highlights of the report: In terms of social business maturity, most organizations are “intermediate,” with only 17% who are […]

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3

Oct, 2013

What’s Social Media and Social Media Marketing?

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Social Media is a means of communication that allows users to create, share and exchange information within their virtual communities on various social platform. Such platforms include mundane networks like Facebook, Twitter, LinkedIn, Google+ and YouTube. Social media marketing, on the other hand, refers to the process of leverage on these social platforms to gain traffic or attention to achieve particular individual/business/organizational goals. Social media in itself is an inclusive term. There are a bunch of social networks out there, all serving different purposes. For instance, Facebook is known for […]

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