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Jun, 2014

Strategy: Social Media Marketing in the Corporate Set-up

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A lot of businesses are warming up to social media, quite admirably. This is buoyed by a need to fit in and the numbers on these platforms. Facebook, the most popular network in Kenya, boasts of about 3.8 Million accounts. Twitter, LinkedIn and YouTube are averaging a million active accounts and there’s a steep appetite for other platforms such as Google+, Instagram and WhatsApp. There, however, remains a challenge; the lack of a strategy. Corporates are plunging into the social media world without a solid execution plan. This is exemplified […]

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