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Oct, 2013

The State of Social Business Today

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A recent global 2013 Q3 report by Altimeter Group indicates that social media is extending deeper into organizations and strategies are maturing. What was previously a series of initiatives driven by marketing and PR, is now evolving into a social business movement that looks to scale and integrate social across the organization. The report, further, looks into how businesses are expanding their social media efforts and resource investment. Below are the highlights of the report: In terms of social business maturity, most organizations are “intermediate,” with only 17% who are […]