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Nov, 2013

Innovative Approach to Digital Marketing

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Digital marketing, despite being regarded as a catchy trend, can become dull and unproductive. It’s easy for businesses to fall into a monotonous routine: They tend to recycle the same marketing strategies, simply for the sake of being able to be perceived as “digital”, without necessarily applying innovative strategic approaches to make their business stand out. The me too approach may be great for quick launches, but what does it do for the growth of these companies? In effect, digital marketing is a discipline impelled by innovation. The task of […]