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Jun, 2014

This #SMDay We Look at What Banks Are Doing on Social Media

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The global rise of social media as a force to reckon with continues, and banks have not been left behind. Social media has given banks in Kenya and around the world another avenue to offer customer service, push their agendas and demonstrate corporate responsibility at little cost. All the same, a recent report by the Centre for Research on Financial Markets & Policy, Kenya Bankers Association (KBA) revealed that most Kenyan banks have avoided social media or rather, do not engage customers on the platforms. Indeed after a search you […]

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20

Jun, 2014

Weekly Wrap-up: Twitter Animated GIFs, LinkedIn Job Search

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It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now have Twitter animated GIFs in your timeline. LinkedIn has a new job search app on iPhone and some acquisitions went down in the tech space. Here is our weekly wrap-up for the 3rd week of June. Twitter Animated GIFs It’s all in this one tweet. You can now share animated GIFs on Twitter without going through a third-party app like Giphy. All the same, the GIFs will not play automatically […]

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13

Jun, 2014

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

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Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last week and this week, it took ads to more countries. Google was not left behind with Google My Business. Here’s is more on what has gone down in the digital space. The World Cup on Twitter Whether signing up for Twitter for the first time or not, you can select the team you’re supporting, choose from a number of profile and header photos that represent that country or upload your […]

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16

May, 2014

Weekly Wrap-up: Twitter Mute and Facebook Football Fans

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This week, Twitter gives us a mute feature to clean up our Timelines while Pinterest gives brands a chance to promote their tweets, starting with a few of them to test it out. Did you know that there are half a billion football fans on Facebook? Also, if you are on Instagram and in Nairobi, you can hang out with fellow Instagrammers this weekend in the city! This and more herein: Twitter Mute For a while, you have been able to mute certain people on Twitter through third-party clients. Now, […]

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9

May, 2014

Weekly Wrap-up: Facebook Video Metrics, Twitter Safety, Google Adwords

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Catch up on this week’s wrap-up, which includes new Facebook Audience Insights, Facebook Video Metrics, improvements to Twitter account safety, Google Now update and findings about Search Ads. It comes as no surprise that a lot of folk out there cannot tell apart organic results from paid results on Google Search. Tighter Twitter Security Twitter is rolling out a streamlined password reset experience and better identification and blocking of suspicious logins. With the reset experience, you choose the email address or phone number that you would like Twitter to send […]

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7

May, 2014

10 Unique Google+ Features You Will Not Find Elsewhere

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The hype is yet to die out on the departure of Vic Gundotra. Some say Google+ is beginning to fizzle out. Some more believable folk say that Google has bigger fish to fry. Meanwhile, we are still loving Google+ and we will tell you what makes it stand out. They say it’s the small things that count right? Here are ten Google+ features that make it awesome. Things that you will not find on Twitter or Facebook. 1. Formatting Posts You can format your posts. Yes, that’s right. You can […]

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29

Apr, 2014

Why You Need to Rethink Social Sharing

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Think back to the last link you read and shared to someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? If you think about it, there are very many articles and websites that you did not tweet or +1. You sent them directly to that one person who came to mind when you read the piece. Direct Traffic If you are a serious blogger or run a website that solely […]

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Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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10

Apr, 2014

Weekly Wrap-up: The Heartbleed Bug, Twitter’s New Look Profile, Multiscreen Marketing

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This week, the WWW awoke to the news of the Heartbleed bug which has got everyone running up and down fixing their side of the Web. Meanwhile, Twitter made the new look profile official and began rolling it out. Here are more of the week’s happenings in the digital space. The Heartbleed Bug   According to the Heartbleed bug website, “The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to […]

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