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29

Apr, 2014

Why You Need to Rethink Social Sharing

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Think back to the last link you read and shared to someone. Where did you share it? Facebook? Twitter? Messenger? Email? WhatsApp? Now that you have answered that one, where are you most likely to share something interesting you find? If you think about it, there are very many articles and websites that you did not tweet or +1. You sent them directly to that one person who came to mind when you read the piece. Direct Traffic If you are a serious blogger or run a website that solely […]

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25

Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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17

Apr, 2014

Kenyan Brands Embracing Instagram

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With visuals come brand affinity and engagement, and that is one of the reasons brands are embracing Instagram. People, Kenyans in this context, are joining this platform at a significant rate nowadays. Instagram is where brands often tell their inside story in pictures and short videos. On Google Play Store, the Android apps marketplace, Instagram is currently the 7th top free app, ahead of Twitter, OLX and Skype. WhatsApp still tops that chart, but that is a story for another day. Kenyans brands have embraced social media quite recommendably, but […]

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9

Apr, 2014

Has Digital Marketing Taken Off In Kenya?

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In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative to the highest point on the chart. This doesn’t convey absolute search volume. For instance, a zero doesn’t mean there were no searches but lack of not enough search volume to show results. Before narrowing down to Kenya, I did a worldwide search. In all the cases, the keywords were; […]

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21

Mar, 2014

Weekly Wrap-up: Twitter Turns 8, WhatsApp Privacy

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So what’s been cooking? For one, Twitter turns 8 this week. Happy birthday Twitter! Twitter 8th Birthday Twitter was born in 2006 and continues to improve every single day for the last 8 years. As it marks its 8th birthday, it’s giving you the opportunity to celebrate your #FirstTweet with this tool that lets you find your very first Tweet and anyone else simply by typing in the @username. WhatsApp assures privacy The hulaballoo about Facebook buying WhatsApp died down. Or did it? This week, WhatsApp CEO Jan Koum assured […]

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13

Mar, 2014

10 Interesting Facts About Kenyans and the World Wide Web

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Kenyans love the World Wide Web. Even late adopters are fully embracing it for answers and business solutions. As it turns 25 this year, here are some interesting facts about Kenya on the Web. 1. The most visited website is – you guessed it – Google. Kenyans just love finding out! Second site – you also guessed right – Facebook. Let’s just say Kenyans are pretty social folks. Third site; YouTube. Oh yes, we all love videos. Who needs TV anymore when you can catch your favorite show at your convenience? […]

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20

Feb, 2014

This Week on Social: Facebook Buys WhatsApp

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Facebook has agreed to buy WhatsApp for $19 billion in cash and stock. You have already heard that one today, and read dozens of posts about it. That is exactly Ksh. 1,635,900,000,000. To put it more clearly, the sum total of the Kenyan budget for the current fiscal year or approximately 50 times the cost of building the Thika Super-highway was spent on an intangible product. Let that sink in! What does all this really mean for us here in Kenya? For a messaging app that even my mum uses, […]

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11

Feb, 2014

Social Media Status Report 2014

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Source: We Are Social As has been the case the last 2 years or so, social media remains the number one activity on the web. Significantly, over 40% of Internet users estimate their daily time spent social networking to be more than an hour. This is illustrative of how prevalent these social platforms have become. To narrow down to the numbers, Global Web Index released a new report offering a comprehensive overview of the latest global social media trends. Below are the headlines: Facebook lost users but still remains dominant […]

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