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6

Aug, 2014

Google+ Updates

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Here is what went down on Google+ in the month of July. More to come in coming weeks with rumours of the social network separating its Photos app from the service. Here is what you may have missed. You can now use a pseudonym on Google+ When Google+ launched, it had a lot of restrictions on what name you could use on your profile. The brains behind it thought that this would help create a community made up of real people. Gradually, it loosened the restrictions and starting July 15, 2014, there […]

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31

Jul, 2014

Rethinking Online Advertising

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If you walked into a room of, at least, an Internet savvy audience and asked whether they find YouTube Ads annoying or have blocked Ads altogether from their web experience or tend to exit a website with too many banner Ads, you would be surprised (maybe not) by the number of people who raise their hands or nod in agreement. You don’t even need a room, just turn to your neighbor and do this quick survey. The results are the same, aren’t they? Why is this the case? Agencies, publishers […]

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13

Jun, 2014

Weekly Wrap-up: #WorldCup on Twitter, Google My Business, Instagram Ads

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Twitter turned up the World Cup spirit with new features. Instagram churned out a new version of the app last week and this week, it took ads to more countries. Google was not left behind with Google My Business. Here’s is more on what has gone down in the digital space. The World Cup on Twitter Whether signing up for Twitter for the first time or not, you can select the team you’re supporting, choose from a number of profile and header photos that represent that country or upload your […]

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9

Jun, 2014

Google+ Hangouts On Air with eMentoring Africa

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If you own an Android phone or you are a social media enthusiast, you probably know what Hangouts are and have used the application too. If not, don’t fret, you can discover Hangouts here. Hangouts were originally made to be a chat feature that allows you to video call up to 10 participants across the world at any time and on any device, whether smartphone or computer. Hangouts became pretty popular and Googlers kept getting user requests for a feature that took Hangouts beyond the private space and into the public […]

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7

May, 2014

10 Unique Google+ Features You Will Not Find Elsewhere

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The hype is yet to die out on the departure of Vic Gundotra. Some say Google+ is beginning to fizzle out. Some more believable folk say that Google has bigger fish to fry. Meanwhile, we are still loving Google+ and we will tell you what makes it stand out. They say it’s the small things that count right? Here are ten Google+ features that make it awesome. Things that you will not find on Twitter or Facebook. 1. Formatting Posts You can format your posts. Yes, that’s right. You can […]

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25

Apr, 2014

Weekly Wrap-up: Google +Post Ads, Facebook Profits, Pinterest Guided Search

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It’s been a short two weeks so we are going right ahead and mashing the two up into one. Quite a lot has happened, especially in the Google+ universe. The departure of the Google+ chief, Vic Gundotra, in particular has got people talking today. Last week Google+ opened +Post ads to all advertisers. Meanwhile, Pinterest introduced a new way to search on its mobile apps. Read on to see what more went down in the digital space. Head of Google+ leaves Google Google Senior VP and head of Google+ Vic […]

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25

Apr, 2014

How Google +Post Ads Are Revolutionizing Digital Advertising

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Have you heard about Google +Post ads yet? If you haven’t, you had better pay attention, because this is about to get really interesting. Forget about online advertising as you know it, +Post ads are changing that and they are now available to everyone. What is a +Post Ad? A +Post ad is a Google+ post transformed into a display ad that can run across the millions of sites that make up the Google Display Network. Transforming it is easy and clicks away from connecting to an audience beyond Google+. +Post […]

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9

Apr, 2014

Has Digital Marketing Taken Off In Kenya?

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In an attempt to fully answer this question, I did a Google Trend search of some of keywords that are associated with digital marketing. A Google Trend search basically highlights users search volume on Google. Numbers represent search interest relative to the highest point on the chart. This doesn’t convey absolute search volume. For instance, a zero doesn’t mean there were no searches but lack of not enough search volume to show results. Before narrowing down to Kenya, I did a worldwide search. In all the cases, the keywords were; […]

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11

Mar, 2014

The World Wide Web 25 Years Later: Where Are WWWe?

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The main thing on people’s minds right now is the craze that’s going on about the World Wide Web or WWW – Really? It is probably Miley Cyrus or Lupita Nyong’o, but hopefully, you get my drift. If you don’t know what this is all about, not Miley or Lupita, but the World Wide Web, then read on. So, where did WWWe come from? Before we can answer the question, where are wwwe? We need to answer where did wwwe come from? To start off, here is the first website […]

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