Here is what went down on Google+ in the month of July. More to come in coming weeks with rumours of the social network separating its Photos app from the service. Here is what you may have missed.
You can now use a pseudonym on Google+
When Google+ launched, it had a lot of restrictions on what name you could use on your profile. The brains behind it thought that this would help create a community made up of real people. Gradually, it loosened the restrictions and starting July 15, 2014, there are no more restrictions on what name you can use. I know a lot of people who are glad this happened. More inclusivity on Google+ thanks to this change.
No more photos on Google Search for authors
Google announced the decision to remove pictures and circle count from Authorship through a post on Google+. According to the post, this is to improve mobile experience. All the same, it has been said that the images would affect click through rates, despite the fact that this is denied on this post.
On the Google+ Weekly Update
If you signed up for the Google+ Weekly Newsletter that we talked about last time, you have been getting tips on how to tweak your content strategy to grow your Google+ Page. Last week, we were reminded of the new Showcase App which is a “feature for Hangouts On Air (HOA) that allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from an HOA. This is a great way to help viewers discover additional content relevant to your live broadcast, plus build a Google+ following and deepen your audience interactions.” The newsletter showed brands using the app in action. If you haven’t signed up yet, do it here: Subscribe to the Google+ Weekly Newsletter.