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May, 2014

Weekly-wrap: Apple Buys Beats, Google Changes Logo

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Last week, Google+ released an upgrade to the Android app that makes great Stories from your photos, videos and locations. Foursquare made it clear that both Swarm and Foursquare will work seamlessly together. Swarm for keeping up with friends and Foursquare to discover new places. The latter is still being developed to give an improved local search feature.

This week, Apple finally bought Beats and Google tweaked its logo. Not like you’d notice. :)

Apple Buys Beats

After rumours turned to a drunken video and speculation that Apple had backed down on the deal, it confirmed that it acquired Beats Electronics on May 28th. The deal cost $3 billion for Beats Electronics and Beats Music streaming-music service. This is Apple’s largest acquisition. Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Beats Music was launched earlier on this year. You can play your favourite tunes at a monthly fee on it. Apple announced iTunes Radio last year but opted to acquire an already established streaming service that Apple users have been asking for. The digital music era continues to evolve in leaps and bounds, clearly.

Google Tweaked Its Logo

This was a big deal this week, for a reason some of us cannot understand. Some of us still cannot see it. Google changed its logo by moving the second letter “g” to the right by one pixel, the letter “l” to the right by one pixel and down by one pixel. Well how about that! Google is so big, such tiny events are noticed by web users and trend across technology sites. The change is not equally big but deserves a mention in the design world. It is an adjustment in kerning in typography terms.


Google’s Right to Be Forgotten

Google has introduced a service that lets you have your information removed from search, if you are a European citizen. This follows a ruling by the Court of Justice of the European Union that allowing the removal is information on Google search that is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”

One can fill out the form for a request under the European Data Protection law on Google’s Legal Help page. This is a step in the right direction for Online Reputation Management. We hope it happens beyond Europe soon.


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