It’s a wrap on another week and this is what happened in the digital marketing world. For one, you now have Twitter animated GIFs in your timeline. LinkedIn has a new job search app on iPhone and some acquisitions went down in the tech space. Here is our weekly wrap-up for the 3rd week of June.
Twitter Animated GIFs
It’s all in this one tweet. You can now share animated GIFs on Twitter without going through a third-party app like Giphy. All the same, the GIFs will not play automatically on your timeline. You will have to click to see the action. Actually, just click on the tweet below.
— Twitter Support (@Support) June 18, 2014
LinkedIn Job Search App
LinkedIn launched a Job Search app for iPhone that provides a one-stop shop for your job seeking needs. The app includes the core LinkedIn features that help manage your job search like recommended jobs. I learnt something from this one. Applicants who apply to job opportunities on the first day they’re posted are 10% more likely to land the job. I had no idea although I suppose I had thought about it. The Job Search app is only available in the US at the moment.
Facebook shared how it worked on improving Facebook for Android by travelling to Africa to examine mobile performance here. “The combination of an intermittent, low-bandwidth network connection and a lack of memory space on the devices resulted in slow load times and constant crashes. We even burned through our monthly data plans in 40 minutes.” Alex Sourov, a member of the team writes on the Facebook Engineering blog. What resulted was an app that was improved in performance, data efficiency, networking, and application size (by 65%).
Twitter acquired SnappyTV, a platform that enables live clipping, editing, and distribution of video clips from TV into tweets on Twitter.
Google acquired mDialog, “a company that helps media companies deliver, analyze and ultimately monetize advertising against their content across multiple streaming platforms” (quote from The Next Web). It will be joining Google’s digital marketing subsidiary, DoubleClick.